Healthcare SEO patients can trust
Condition pages and location pages are where healthcare sites get thin. Answer engines will cite the page that states the fact and names the source, not the page that swaps a city.
Condition and treatment pages
Say what the condition is, who the treatment is for, and what the page will not decide. Medical review needs a visible person. FAQ schema only if the questions are on the page. Do not mark up advice the clinician has not approved.
Locations and doctors
A location page needs the address, the hours, the services at that building, and a unique reason to choose it. Doctor profiles need credentials in text. Duplicating the homepage and changing the neighborhood is how clinics collect soft duplicates.
Keep care flows private
Patient portals, booking confirmations, and form handlers should be noindexed. HIPAA is not an SEO setting, but a public thank-you URL full of query parameters does not belong in a sitemap. The crawl will show it if you linked it.
Visible review
Name the reviewer on the page.
Unique locations
Services and proof, not a swapped city.
llms.txt
Tell assistants which medical pages are the source of truth.