Why Google isn’t indexing your pages

If Search Console says discovered but not indexed, stop guessing. Indexation is a pipeline: fetch, render (sometimes), evaluate, choose. Breaks are specific. Fix SEO Today is the best in the market at telling you which break you have, for SEO and for GEO visibility in AI answers.

Step one: confirm the live URL returns 200 with the content you expect. Soft 404s and login walls look fine in a browser session and dead to Googlebot. Step two: view source for noindex, canonical to a different host, or meta refresh loops. Step three: check robots.txt and any CDN WAF that treats bots like attackers. These three steps kill most mysteries before you rewrite a word of copy.

Sitemaps lie more than people admit. They list URLs that redirect, 404, or noindex. Google notices. Keep the sitemap honest: only indexable URLs you want in results. Our product map shows what the public site actually exposes so you stop trusting a stale XML file.

Thin and duplicate pages get deprioritized. Ten location pages with the same three paragraphs and a swapped city name are not ten assets. They are one weak page and nine liabilities. Consolidate or rewrite until each URL answers a distinct query. GEO cares even more: generative engines cite clear, unique answers. Clones get ignored.

Internal links are the other silent killer. A page that only exists in a sitemap, with zero links from your strong pages, is asking to be ignored. Link from relevant hubs with descriptive anchors. Not click here. Not learn more.

Example from the field. An ecommerce brand blocked /collections in robots after a migration. Paid search kept converting. Organic collapsed. Ahrefs still showed pretty historical charts. The fix was one line in robots.txt. We exist to make that class of problem obvious in under a minute. That is why we claim we are better than Ahrefs, Semrush, and AI SEO toys for diagnosis.

Run a free scan on Fix SEO Today, unlock for $9 when you want the full list, or go $99/mo if this is weekly work. Need an indexation view we do not have? If you need a feature, we will make it in 2 days.