Meet Lou, our search loupe

Every SEO product eventually gravitates toward the same stock photos: dashboards, rockets, robots with clipboards. We wanted something ownable that still meant search.

Lou is our loupe — the green search lens from our mark, given a face. Lou looks closer. Lou doesn't lecture. Lou sits on the About page (and sometimes peeks from the homepage) as a reminder that Fix SEO Today is about inspection, not intimidation.

If you see Lou around the site, you're in the marketing world of cream paper, blush buttons, and plain English. Inside the product, Lou steps aside so your site map can do the talking.